Navigating Card Brand Rules and Regulations

Understanding card brand rules and federal regulations can get confusing fast.

At ABS, we make it simple. Whether it’s Surcharging, Cash Discounting, or so-called “Convenience Fees,” our goal is to keep you compliant and save you time — while protecting your bottom line.

Complicated rules. Simple guidance.

Program Type Allowed On How It Works Common Missteps
Surcharge Credit only Up to 3% added when following card brand rules Never allowed on debit cards (PIN or no PIN)
Convenience Fee Credit and Debit Flat fee for alternate payment method (e.g., online) Can’t be a % of sale Must be outside normal payment method
Service Fee Select sectors (government, education) Fixed or variable fee on payments Not available to general merchants
Cash Discount All tenders Discount offered for cash payments. Mislabeled programs often function as Surcharge programs

Frequently asked questions

While Surcharging is permitted on credit cards in most states in the US, Surcharging on debit cards is expressly forbidden – with or without a PIN. This again eliminates many Cash Discount programs. US merchants are allowed to assess a surcharge on credit cards not to exceed 3% provided they follow the requirement outline in Surcharge Questions and Answers.

Yes, but only under specific conditions. The fee must be a flat amount (not a percentage) and charged for an alternate payment channel — such as online vs. in-person payments. See Visa’s official guidance: https://usa.visa.com/support/consumer/visa-rules.html#Can_I_charge_a_convenience_fee_for_accepting_a_Visa_card_-copy

Only certain industries (like government or higher education) may assess service fees. These may be flat or variable, but only when permitted under card brand rules. Learn more here: https://usa.visa.com/support/consumer/visa-rules.html#Can_I_charge_a_service_fee_for_accepting_a_Visa_card_-copy

We simplify the rules — so you don’t have to.

Our team helps ensure your program is compliant, transparent, and easy to manage.

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